Johnson Outdoors
Who We Are
Johnson Outdoors turns ideas into adventure with innovative, market-leading outdoor recreational products. The Company 19s unique network model combines the strength and efficiency of a large organization with the creativity and agility of its entrepreneurial beginnings. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual revenue growth over its history, evolving from a single brand into a nearly $400 million global enterprise with nearly 1,300 employees across 16 countries.
What We Do
Johnson Outdoors designs, manufacturers and markets many of the world 19s best known outdoor recreation brands. The Company 19s award-winning innovation is fueled by a unique passion for the outdoors, coupled with sophisticated market research and cutting-edge technology, to advance a continuous pipeline of successful new products across four categories: Marine Electronics, Watercraft, Outdoor Gear and Diving. New products have represented a third or more of total company revenues over the past six years, helping to sustain market-leadership positions in nearly a dozen categories, and garnering 1Cbest of the best 1D recognitions from major industry institutions and publications, like Field & Stream, Men 19s Journal, National Geographic Adventure, Popular Science, Women 19s Health and Paddler magazines, among others.
Johnson Outdoors is moving forward on a four-point plan to transform the Company to strengthen competitiveness for sustained profitable growth. Significant reductions in costs and infrastructure, as well as dramatic improvements to efficiency, have enabled the Company to continue to invest strategically in innovation and position Johnson Outdoors 19 unparalleled portfolio of market-leading brands for continued successes. As a result, in Fiscal 2011, the Company 19s financial performance outpaced its markets, competitors and benchmark peer group further demonstrating Johnson Outdoors 19 on-going commitment to enhanced shareholder value.
Our Products
At Johnson Outdoors, we believe creating value goes beyond creating great products into creating the ultimate outdoor experience for our consumers. Our portfolio of premier, marketing-winning brands is known the world over for delivering on that promise, and includes, among others:
Watercraft:
ld Town® canoes and kayaks; Ocean Kayak!22 and Necky® kayaks; Carlisle!22 paddles; Extrasport® personal flotation devices
Diving:
CUBAPRO® diving equipment; SUBGEAR® diving equipment
Marine Electronics:
inn Kota® motors and accessories; Humminbird® fishfinders; Cannon® downriggers; LakeMaster® maps and charts
Outdoor Gear:
ureka!® tents and camping gear; Silva® digital instruments; Jetboil® personal cooking systems
Locations
- Johnson Outdoors Marine Electronics Group1220 Old Alpharetta RoadAlpharetta, GA 30005United States770-888-6292tfreund@johnsonoutdoors.com