E-navigation specialist NAVTOR said it has set its sights on the
U.S. shipping market with a new office opening in Seattle. The
Norwegian business, which has built a global network of
facilities since forming in 2011, has, until now, serviced the
territory from its Egersund headquarters. However, growing demand
Stateside for the firm's product portfolio has prompted the team
to establish NAVTOR USA Inc.
NAVTOR launched its ENC service to market in 2012 and, since
then, has built a global client base on the back of its mission
of making life simpler for navigators, and safer, more efficient
and profitable for ship owners and operators. This latest move
comes six months after NAVTOR opened the doors to its first U.K.
"There is a growing global understanding of the benefits of our
products, and e-navigation in general," states NAVTOR CEO Tor
Svanes. "U.S. ship owners and operators have been very receptive
to the way we can enhance operations, slash on-board
administration duties and deliver real benefits in efficiency,
giving them a competitive advantage in an ever-tighter
"We've already established a leading position in Europe and a
strong market share in Asia. We see that same pattern developing
in the U.S., where we've been making significant inroads in the
cruise segment by demonstrating the true potential of seamless,
safe and accountable e-navigation. It's now time for the next
phase - capitalizing on that while building a truly global
presence for NAVTOR."
The new office opened this month in Seattle's central business
district. City native Todd Allen, who has worked as U.S. Area
Sales Manager for NAVTOR from Norway since 2016, will drive the
growth. Aside from establishing operations he will push
proprietary products including NavStation, the world's first
digital chart table, and NavBox, which automatically downloads,
distributes and updates all vessel navigational charts and
"Working from our head office I witnessed increasing demand for
NAVTOR's solutions here in the U.S.," Allen said. "It is an
advanced market and open to innovations - especially those that
deliver tangible benefits in terms of safety, compliance,
efficiency and overall business performance.
"We are primed to take advantage of the massive potential we see
here, and look forward to helping our clients plot the optimal
course forward for their future operations."
Aside from its new offices in the U.S. and U.K., NAVTOR also has
bases in Singapore, Japan, Sweden and Russia.
The firm, which launched the first ever Pay As You Sail ENC
service in 2012, boasts a wide range of customers across all
shipping sectors. One of its latest contracts saw Royal Caribbean
Cruises Ltd (RCC) sign up to install ENCs, digital publications
and the NavBox solution across its entire corporate fleet.