From tragedy to triumph: A former college basketball
star preserves a passion for the water thanks to Mercury
Mercury Marine develops and manufactures technology designed to
enhance the boating experience. The marine engines manufacturer
recently teamed up with Belzona boats to "Go Boldly" on the water
with former University of Wyoming basketball star and lifelong
boating enthusiast Nichole Rider.
"My dad bought a power boat when I was five years old; it just
changed my life," Rider said. "We spent every weekend from when
I was five years old to 22 on the water."
But while in college, Rider was involved in a near-fatal car
accident. Doctors told her family that she had little chance to
survive the first night, and if she did, she would be paralyzed.
But through rigorous therapy and an insatiable will, Rider
survived, and while her basketball career was over, her love for
the water never wavered.
"I've never had anything that makes my heart sing like being on
the water," Rider said. "Every weekend on the lake was amazing; I
lived to get on the water."
"For me it's unbridled bliss. You get out on the water and all
the cares of the world fall away. When you find something you are
passionate about, it makes you come alive. For me, it was
boating. I've never had anything that makes my heart sing like
being on the water."
Rider's unbridled passion for the water is documented in this